Engage Your Employees

You’ve heard the saying “a happy employee is a productive one,” but what exactly is a happy employee? It isn’t always easy to keep employees focused and motivated, but one of the key aspects of employee satisfaction is to keep them informed.
An easy way to spread important information is through an internal employee newsletter. And we’re not just talking about celebrating employee birthdays and announcing holiday parties. An internal newsletter […]

Keep Reading

How to Use Google Ad Extensions

Think about the last time you typed a phrase into Google. How many results came up? Probably millions, along with a few ads. This is what happens when searchers are looking for the products and services your business provides. There is so much in front of them, how will they know which one to click?
Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from […]

Keep Reading

5 Retail Tips to Make the Most of Dads and Grads

What do dads and grads have in common? They both give us reasons to celebrate this time of year. We’re in the midst of high school and college graduation season, and Father’s Day is right around the corner on June 19. In 2015, spending on dads and grads hovered around $17.1 billion, which indicates it’s a pretty smart move to take advantage of this double opportunity with your marketing efforts.
While […]

Keep Reading

Spice Up Your Emails With Animated GIFs

Are you bored with your email marketing? Does it lack pizazz? Draw inspiration from social media, and spice up your emails with animated GIFs! GIFs can be used for a variety of situations such as promotions and tutorials. Within an email, it can be an effective way to add animation to entice individuals to engage with and arrive on your landing page.

But what is a GIF?
GIF stands for Graphics Interchange […]

Keep Reading

40 Brilliant-but-Easy Ways to Build Your Email List

Email marketing is a high-impact, low-cost way of delivering your marketing message to current customers and prospects — if, that is, you have a great email list. If you don’t, this article is for you. Read on for the most effective and creative ways to build your email list.
If your email list is short, scant on information, full or errors and redundancies, or just not on-track with your targeting, that […]

Keep Reading