Do more than divide your list, dynamically segment within automations so your marketing automatically adapts to contacts. Vary how you follow up with a contact that matches certain demographics, then pivot again if they open an email or visit a web page.

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The marketing platform to grow your business

Fully integrated solution for intelligence-driven marketing and sales.
Here are some of the features that you should know –

Email Segmentation

1. Maximise your ROI

Increase click throughs and conversions by targeting specific groups of contacts. Segment by demographics, location, behavior, custom fields, tags, and more, so you can pinpoint the exact contacts you want to reach.

2. Unlimited, flexible segmentation

Segment for an extremely granular focus. Send to female LinkedIn users who have viewed a specific product or customers in Canada who clicked a link. Save segments for quick and easy reuse.

3. Align messages with contacts

Customize your message per contact using conditional content so that each contact gets the perfect message. Display men’s products to males and women’s products to females using the same email.

4. Segment dynamically

Do more than divide your list, dynamically segment within automations so your marketing automatically adapts to contacts. Vary how you follow up with a contact that matches certain demographics, then pivot again if they open an email or visit a web page.

Dynamic Content

1. Content that changes

With ActiveCampaign’s dynamic content features you’ll be able to easily keep your campaigns current and automatically adapt your content for individual contacts.

2. Add RSS to campaigns

Pull RSS items into your emails so you always send the freshest content. Insert your most recent blog posts into a newsletter or send out a bi-weekly email with your newest products.

3. Pull in web pages

Insert any web page directly into your email message with just a URL. Have the HTML editor send with the current version or fetch the live page when it sends.

4. Adaptive content

Use conditional content to send smarter emails. Adapt your messages to each contact’s demographics, interaction history, or web page visits for truly personalized messages.